If You like Movies, Be Afraid. Be Very Afraid.

©GQ

I try not to post links to entire articles, but this one is written too well to ignore.  Click here for full article.

It basically chronicles how bad Hollywood executives are at grading and approving projects.  The proof?  It depicts, in detail, how Inception (INCEPTION!!!!) almost wasn't made and how many insiders believed it was a favor to Chris Nolan so that he would write/direct The Dark Knight 3.  Read how it went down:

And now the twist: The studios are trying very hard not to notice its success, or to care. Before anybody saw the movie, the buzz within the industry was: It's just a favor Warner Bros. is doing for Nolan because the studio needs him to make Batman 3. After it started to screen, the party line changed: It's too smart for the room, too smart for the summer, too smart for the audience. Just before it opened, it shifted again: Nolan is only a brand-name director to Web geeks, and his drawing power is being wildly overestimated. After it grossed $62 million on its first weekend, the word was: Yeah, that's pretty good, but it just means all the Nolan groupies came out early—now watch it drop like a stone.

And here was the buzz three months later, after Inception became the only release of 2010 to log eleven consecutive weeks in the top ten: Huh. Well, you never know.

"Huh. Well, you never know" is an admission that, put simply, things have never been worse.

It has always been disheartening when good movies flop; it gives endless comfort to those who would rather not have to try to make them and can happily take cover behind a shield labeled "The people have spoken." But it's really bad news when the industry essentially rejects a success, when a movie that should have spawned two dozen taste-based gambles on passion projects is instead greeted as an unanswerable anomaly. That kind of thinking is why Hollywood studio filmmaking, as 2010 came to its end, was at an all-time low—by which I don't mean that there are fewer really good movies than ever before (last year had its share, and so will 2011) but that it has never been harder for an intelligent, moderately budgeted, original movie aimed at adults to get onto movie screens nationwide. "It's true at every studio," says producer Dan Jinks, whose credits include the Oscar winners American Beauty and Milk. "Everyone has cut back on not just 'Oscar-worthy' movies, but on dramas, period. Caution has made them pull away. It's infected the entire business." ©GQ

Wow. Can't wait for gems like "Stretch Armstrong" to come out. How do you make an hour and a half long movie about a toy? That never spoke?! WTF?!