Park & Bond

One day, you might be this cool:
Nickelson Wooster

A new fashion websites for dudes has arrived named Park & Bond.

"We chose those two Manhattan thoroughfares because each represents a distinct approach to style. One is tailored and classic, the other casual and contemporary. Put the two together and you’ve got the essence of how a man should dress right now," according to their website.

Founded by the Gilt Group, which still offers daily deals on high-end men's clothing and accessories on Gilt.com, Park & Bond offers:

• A curated selection of the world's best brands, available when and where you want them
• The ability to see how virtually every item appears as part of a head-to-toe look
• Tools and content designed to help men build an amazing wardrobe and get the most out of it, from personal shopping to buying guides and how-tos

Park & Bond is still in the Gilt Group price line, but they offer slideshows and look books, mostly shot on park avenue, to help exemplify how people are wearing today's looks. They also provide tutorials on how to maintain and care for your stuff! Take this interview [w/ Michael Bastian] for example: 

You’re only as strong as the tools in your toolbox. So all the work is pre-work: you choose your clothes carefully, you make sure they fit properly, you have a good tailor. Then make sure they are clean and on their hanger ready for you. You don’t need a lot of clothes—I’ve been saying this for ages now—buy less but buy better…It’s not uncommon to see some of the [Italian] guys I’ve worked with come wearing the same thing every other day and rotate. I call it “cartoon dressing.” Remember when you watched cartoons and you were like “why don’t they ever change clothes?” It’s because they are perfect. That’s my theory and I’m sticking to it!

I am a proponent of style over fashion. Style is identifiable. It's your persona. How you wear things is just as important as what you're wearing.  

Fashion is now. Fashion is trending.  But that's not to say that things that are fashionable now can't become part of your evolving style. Can ya dig?